The 12 Areas of Organizational Culture: Mission Clarity

An organization’s effectiveness is a reflection of it’s culture. This blog series will explore the 12 areas of cultural assessment that Goodnight Consulting has developed to evaluate an organization’s culture. To watch the overview video, go here.

“Focus and simplicity…You have to work hard to get your thinking clean to make it simple. But it’s worth it…because then you can move mountains.” -Steve Jobs

Mission Clarity | Goodnight Consulting

Defining Questions

Does the organization understand and strive to achieve its defined mission?

Does it “stick to the knitting”?

Does each organization know who its customer is?

“It made sense at the time…”

A US nuclear power organization was designing, testing, and building their own spent fuel storage casks. This site was spending money on people, materials, and R&D beyond the core focus of the enterprise (producing electricity safely using nuclear energy); there were already vendors who specialize in producing spent fuel storage casks. These vendors had already invested heavily in optimizing their designs and certifying them with applicable regulators such as the NRC.

Site leadership elected to manufacture something that could be obtained in a better, faster and less expensive way from a third party. This would be like a freight-forwarding company building their own trucks, or a shipping company making their own containers. This decision exemplified the leadership’s loss of focus on their core mission — safely, effectively, and efficiently generating electricity. This decision was costly, and introduced unnecessary confusion and complexity that negatively impacted employees. More importantly, it distracted the organization from achieving excellence in their core mission.

Ways to Improve Mission Clarity

Define and disseminate your vision, mission and goals.

“Stick to the knitting” – Eliminate distractions.

Define and apply appropriate metrics and Key Performance Indicators (KPIs).

Goodnight Consulting maintains a confidential, proprietary database of cultural assessments, which we use to develop benchmarks for our clients. Our evaluations are based on decades of experience in the utility industry. If you find that your organization is weak in one of our 12 areas, please contact us to learn how we can help you improve.

12 Areas of Culture

Goodnight Consulting has identified 12 areas of culture that help define a successful organization. You can read about the other areas of culture here.


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